Incorporation of a new team member to the Plant Physiology Department

In late January Josep Mª Cerdà Subirachs joined the plant physiology division as its portfolio manager

Josep Mª Cerdà Subirachs

With this new incorporation there are now four divisions: JOINT CARE, NUTRITIONAL IMPROVEMENT, SPORT NUTRITION and VEGETAL PHYSIOLOGY that possess a dedicated portfolio manager. Their main duties will be catalogue expansion with new products and management of strategic marketing of the division. They shall fulfil the customers, technician and farmer’s needs of new added-value products.

Their challenge will be to open the current catalogue towards new markets, making it compatible with the company’ focus on Plant Stress Management products.
At the professional level, Josep Mª has more than 10 years experience in the vegetal protection products sector, and, more recently, two years of experience in the field of technical consulting. At the same time, he has imparted courses in marketing and e-business.

His background is as a Technical Agricultural Engineer, complemented by a marketing M.B.A. (Master in Business Administration)

We all welcome him to BIOIBERICA and wish him the best of luck.